We’ve snooped through the world of Instagram and Facebook AR Filters to find our favourite, most iconic filters! Check out our Top 5 BEST AR filters on the market. What is a branded Instagram filter? Simple, it is tailor-made Instagram augmented reality, that defines your brands aesthetic, messaging and values and offers stronger points of difference from your friendly competitors. Step 2: Decide on your effect Next, walk through the tutorials in the Learning Center to get a feel for the program’s interface. Calvin Klein Designer Calvin Klein created three interactive filters. H&M Retailer H&M created six AR filters to promote a collection of clothing inspired by 1990s streetwear. Named I See You, the filter was designed to celebrate self-expression. Currently, it’s available for Mac and Windows. Luxury designer Gucci used an AR filter that presents a holographic pearlescent tiara. An AR filter uses Spark AR to create and share brand story filters with users across social media platforms. Spark AR Studio is the easy-to-use platform you need to create custom filters and effects. Popular effects draw new eyes to your account, boosting page views and brand awareness. But what are AR face filters and how could your business benefit from branded AR Filters?ĪR Instagram filters are commonly referred to as ‘Instagram effects’ and are new found ways to build your brands personality and connect with your customers. Instagram story filters AKA ‘IG AR’ offer a fun and interactive way to boost your social media algorithm, promote events or launches and even go as far as allowing customers to digitally try products before purchasing. This is why leading brands are utilising Augmented Reality to build brand awareness, reach new users and enhance their online presence. In a rapidly evolving digital world, it is now more important than ever for brands to create ways to reach and engage customers in captivating and personal ways.
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